Commercial/Back Office
How to develop the impact of your engineers, technical sales representatives and salespeople?
COMMERCIAL ENERGY offers many training actions specifically designed with you: commercial negotiation, resistance to pressure, conclusion of interviews and arguments, ...We support you on the following topics:
How to prospect and find new customers
Increase its commercial impact on the phone in order to obtain more appointments
Optimize your organization and manage your time better
How to resist pressure and conduct negotiations with skill
Conclude interviews with insight
Know how to detect high potential prospects and manage key customers
How to manage partners, subcontractors, resellers,...
Develop the relationship and profitability of its client portfolionts
Based on our experience, we identify the strengths and weaknesses of the back office in order to develop the best possible action plan.
COMMERCIAL ENERGY brings out in each of your sedentary employees, his commercial fiber!
“It's not because it's difficult that we don't dare, but because we don't dare that it becomes difficult! »
What are the levers of your efficiency
commercial?
Training is an important lever for your commercial efficiency, which also allows you to detect others. We help you ask the right questions and answer them!
How important are your sales associates in customers' purchasing decisions?
How to multiply successful practices?
What are the fundamental behaviors to succeed in your market?
What is the state of mind, the passion to act or the fear of failure of your collaborators?
How is their business activity monitored?
What qualities must they have to ensure your growth?
What strategy and knowledge do they have of their customers?
How do they manage the “Network of their Customer Assets”?
What are the development levers: knowledge, skills, psychological profiles, motivation or action plan?
How to increase the impact of your salespeople?
To do this, we must understand what the levers of development are for each person: motivation? the knowledge ? skills ? the psychological profile?
We then adopt the following strategy:
Analyze with them the market as a whole
Make sure the offer is attractive
Take stock of the impact, commercial maturity and learning style of salespeople during simulations
Define the skills to be developed in each person to achieve the objectives
Give them the tools to improve interviewing or prospecting results
Bring about a sustainable development of their personal capacities
How to make the back office a real sales force?
An effective business strategy depends in part on the relationship and customer service. Listening, establishing your credibility, allows you to enhance the image of your company but also to invoice more. It is much more profitable in terms of cost, time and energy to strengthen your existing customer portfolio rather than build a new one.
Our objective is therefore to make your back-office employees a real sales force. We carry out an internal audit of customer service in order to define with you the areas of improvement to be worked on. It is then a question of developing a commercial approach specific to the back office by working on several themes:
Animation and promotion in the showroom and in the sales area
Have the right selling points to turn quotes into orders
Make appointments by phone
Relaunch an offer and finalize a quote
Process, analyze complaints and eradicate them
Develop the meaning of the customer relationship
Create exceptional customer service
Decipher good and bad behavior
Upskill employees
Do you want to meet us ?
Training, coaching... We are here for you!
